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E-Learning
Soft & Technical Skills
Customer Management
Curriculum
3 Sections
14 Lessons
10 Weeks
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Introduction to Customer Relationship Management
5
1.0
What is CRM (Customer Relationship Management)?
30 Minutes
1.1
Why CRM benefits Businesses
30 Minutes
1.2
7 C’s of Customer Relationship Management
30 Minutes
1.3
Value of CRM in Today’s Businesses
30 Minutes
1.5
Challenge I
60 Minutes
5 Questions
Building & Manage Customer Relationships
6
2.0
4 Reasons of Building Customer Relationships
30 Minutes
2.1
Some Tips for Building and Managing Customer Relationships
30 Minutes
2.2
Customer Life Cycle
30 Minutes
2.3
Steps in the CRM Process
30 Minutes
2.4
Strategies of Effective Customer Management
30 Minutes
2.5
Challenge II
60 Minutes
5 Questions
Life Time Value of Customer and Customer Analysis
6
3.0
Customer lifetime value (CLV) and It’s Effect
30 Minutes
3.1
Examples of CLV calculations
30 Minutes
3.2
Customer Analysis and It’s Types
30 Minutes
3.3
Methods and Steps of Customer Analysis
30 Minutes
3.4
Customer Analysis in 8 Steps
30 Minutes
3.5
Challenge III
60 Minutes
5 Questions
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